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COM 295 Apply Week 3 Selecting Source of Research (June, 2019 Syllabus)
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COM 295 Apply Week 3 Selecting Source of Research (June, 2019 Syllabus)

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Refer to the “Evaluating Data Quality” practice activity.

 

Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. 

 

True/False: The first step you should take in developing your research-based report is identifying what decision makers want to accomplish.

True 

Correct

 

True/False: The information you can access through business databases and other sources at your library is generally most reliable.

True 

Correct

 

True/False: As you collect, analyze, and present data to others, you should provide all the relevant facts, even if they do not fit into convenient conclusions.

True 

Correct

 

Who will your primary audience be for this business report?

low-level workers within the company

suppliers of the company

customers of the company

decision makers within the company 

 

When you're evaluating secondary research and how well it can be revised to address your specific business problem, you are considering its

biases

reliability

adaptability 

relevance

 

If you were to use a report or guide that generally describes research about solving a particular issue, particularly one similar to the one you are encountering, you would be using  ____________.

scholarly journals

industry publications 

business books

white papers

 

If you were looking for a research source that provides concise, easy to understand research, which of the following research sources would you be LEAST likely to use?

business periodicals

white papers

external blogs 

scholarly journals

 

If, during your research, you were only interested in expert opinions on the topic, which of the following types of secondary sources would be LEAST helpful for you?

a white paper

a wiki 

an industry report

a scholarly journal article

 

You can usually better assess the usefulness of ____________ than other secondary sources because of the many online reviews available.

scholarly journals

external blogs

business books 

industry publications

 

A drawback of using online databases is that they

provide outdated information 

take time to navigate

are more expensive than primary research

are not found in university libraries

 

To ensure the completeness of a business message once you've compiled your research and are preparing to deliver your message, you should be sure to

avoid empty phrases

control paragraph length

be specific 

use action verbs

 

 

Which of the following is most likely to negatively influence readers' perceptions of your credibility?

generous white space

inaccurate statements 

long paragraphs

passive voice

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