Shopping Cart
Your shopping cart is empty!
Categories
COM 295 Week 4 Practice Case Analysis Evaluating the Needs of an Audience
$3.00

COM 295 Week 4 Practice Case Analysis Evaluating the Needs of an Audience

This Tutorial was purchased 3 times & rated A+ by student like you.

 

This Tutorial contains following Attachments

  • COM 295 Week 4 Practice Case Analysis Evaluating the Needs of an Audience.docx

COM 295 Week 4 Practice: Case Analysis: Evaluating the Needs of an Audience

Establishing Credibility as a Presenter

 

 

One of your first presentation strategies should be to establish credibility. Without appearing self-serving, find ways to increase your perceived credibility. Use the presentation to show your thorough understanding of a business issue. Frame your ideas in ways that show clear benefits to your company, its employees, and its stakeholders. In every way, display honesty and openness.

 

During the presentation, you establish your competence by showing that you know the content well. You show your caring by connecting emotionally with audience members and adapting to their needs. You show your character by being open and honest. After your presentation, following up as appropriate with audience members shows your caring and character as well. Some audience members may raise issues for you to look into or ask for additional information. Comply with these requests promptly and you will establish a reputation for responsiveness.

 

In this exercise, you will evaluate how your actions and statements build your credibility in terms of competence, caring, and character.

 

 

Read the case below and answer the questions that follow.

 

 

You are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You have found that viewers increasingly expect to engage via mobile devices with TV shows and their audiences while watching TV.

 

About one month ago, you and your colleagues gave a presentation to executives at your company regarding some of your survey results. The executive team members were generally impressed with the information, but they also seemed skeptical that your company needed to make any major changes. These executives made various statements referring to using mobile devices while watching TV as “largely a fad” or simply “nonmonetizing.” They also expressed concern about making major changes to cater to the youngest viewers (under 25 years old), who they feel are not their most important demographic. However, they were impressed with your presentation enough that they wanted you to dig deeper into the data and come up with some recommendations.

 

After a month of deeper analysis of your data, you have found even stronger evidence that viewers under 40 use their mobile devices frequently while watching TV. You thought these data helped bolster your argument that younger TV viewers expect an interactive experience while watching TV programs—using mobile devices to interact with TV hosts, actors, and other viewers; to participate in contests and games; and to interact in other creative ways with the programming.

 

With more and more TV viewers recording shows and watching commercial-free later, you thought that adopting an interactive approach to many programs could counteract this trend and get viewers excited about watching programs live. In fact, you think there is currently a great opportunity to develop a new business model that embraces interactive programming.

 

Now, you’ve returned to make a presentation to this same group of senior vice presidents (SVPs): Katie O’Harrah, SVP of marketing; Jake Ecksberg, SVP of programming; Sam Clawson, SVP of interactive; Marco Feinstein, SVP of communications; and Peter Orwell, SVP of business development. You know most of these executives are skeptical of major changes to the current business model, but you also expect them to listen objectively to your views. You will recommend that the company aggressively pursues programming with an interactive component. In particular, you will suggest pilot-testing interactive features for three shows that are most popular with your 31- to 40-year-old demographic.

 

1

Which of the following statements is most likely to raise your credibility through competence?

Multiple Choice

“We’ve provided the original data from the survey on the corporate intranet so you can access it yourselves.”

“I do think we should let our creative teams worry about that.”

“In addition to these survey results, we’ve found from many sources—in our viewer labs, with focus group research, and with interviews of dozens of industry experts—that viewers expect more interactive TV.”

“We’ve done all of this research to help us gain a competitive advantage—to gain insights about where the market is going so that we can focus our efforts in the right direction.”

2

Which of the following statements is most likely to raise your credibility through caring?

Multiple Choice

“I do think we should let our creative teams worry about that.”

“We’ve done all of this research to help us gain a competitive advantage—to gain insights about where the market is going so that we can focus our efforts in the right direction.”

“In addition to these survey results, we’ve found from many sources—in our viewer labs, with focus group research, and with interviews of dozens of industry experts—that viewers expect more interactive TV.”

“We’ve provided the original data from the survey on the corporate intranet so you can access it yourselves.”

3

Which of the following statements is most likely to raise your credibility through character?

Multiple Choice

“In addition to these survey results, we’ve found from many sources—in our viewer labs, with focus group research, and with interviews of dozens of industry experts—that viewers expect more interactive TV.”

“I do think we should let our creative teams worry about that.”

“We’ve provided the original data from the survey on the corporate intranet so you can access it yourselves.”

“We’ve done all of this research to help us gain a competitive advantage—to gain insights about where the market is going so that we can focus our efforts in the right direction.”

4

By showing a thorough understanding of your survey results, organizing your content in a clear manner, and generally showing you are prepared for this presentation, you are most demonstrating what aspect of credibility?

Multiple Choice

caring

character

competence

5

Each of the SVPs has many questions for you. You give each time to pose the questions, and you take time to answer each question carefully. In each case, you acknowledge the importance of the question. In most cases, you provide a thorough, compelling response. In a few cases, you promise to find a good answer for them within a week. What two aspects of credibility are you most demonstrating?

Multiple Choice

competence and character

competence and caring

caring and character

6

Before introducing the results of your survey, you explain in detail how you collected the data and the possible limitations of this survey. You also tell the SVPs where they can access all of the raw data on the corporate intranet. What aspect of credibility are you most demonstrating?

Multiple Choice

character

competence

caring

 

7

 

After the presentation, you discover that you provided some inaccurate figures. In a few cases, you inadvertently overstated by more than 50 percent the use of mobile devices while watching TV. You immediately email the SVPs with the correct figures and explain what you think this implies about your recommendations. What aspect of credibility are you most demonstrating?

Multiple Choice

character

competence

caring

 

Write a review

Order Id


Order Id will be kept Confidential
Your Name:


Your Review:
Rating:   A   B   C   D   F  

Enter the code in the box below:



Related Tutorials
$3.00

This Tutorial was purchased 2 times & rated A+ by student like you.

COM 295 Week 1 Practice: Going on a Business Trip to China Complete the “Going on a Business Trip to China” Case Study in Connect Going on a Business Trip to China   Business professionals who are high in cultural intelligence possess skills and attributes to work effect..
$3.00

This Tutorial was purchased 3 times & rated A+ by student like you.

COM 295 Week 1 Practice: Case Analysis: Credibility for an Entry-Level Professional Complete the “Case Analysis: Credibility for an Entry-Level Professional” in Connect. Credibility for an Entry-Level Professional   Your credibility determines how others perceive and rea..
$8.00

This Tutorial was purchased 9 times & rated A+ by student like you.

COM 295 Week 1 Apply: Communication Tools Scenario This assignment has two parts. While working in your office, you get an urgent email from the director of another department, Max.  Max claims that your work activity created a problem resulting in delays with his subordinates proces..
$3.00

This Tutorial was purchased 5 times & rated A+ by student like you.

COM 295 Week 2 Practice: Case Analysis: Identifying Logical Inconsistencies Complete the “Case Analysis: Identifying Logical Inconsistencies” in Connect Identifying Logical Inconsistencies   You should always verify whether your messages contain sound logic. You can stre..
$3.00

This Tutorial was purchased 3 times & rated A+ by student like you.

COM 295 Week 2 Practice: Case Analysis: Evaluating Principles of Persuasion in PR Messages Complete the “Case Analysis: Evaluating Principles of Persuasion in PR Messages” in Connect. Evaluating Principles of Persuasion in PR Messages: reciprocation, consistency, social proof, liking..
$9.00

This Tutorial was purchased 14 times & rated A+ by student like you.

COM 295 Week 2 Apply New Hire Persuasive Message It is your first week at an organization. While you have lots of experience in operations management and customer service, the organizational structure, communication channels, system and procedures are still new to you. During the intervie..
$3.00

This Tutorial was purchased 8 times & rated A+ by student like you.

COM 295 Week 3 Practice: Case Analysis: Evaluating a Routine Email Complete the “Case Analysis: Evaluating a Routine Email” in Connect. Evaluating a Routine Email   Email continues to be the most common type of written communication in most businesses. You can follow a v..
$3.00

This Tutorial was purchased 12 times & rated A+ by student like you.

COM 295 Week 3 Practice Case Analysis: Evaluating Charts for a Presentation Complete “Case Analysis: Evaluating Charts for a Presentation” in Connect. Evaluating Charts for a Presentation     You should generally evaluate your charts in terms of the following: t..
$8.00

This Tutorial was purchased 8 times & rated A+ by student like you.

COM 295 Week 3 Apply: Selecting Sources of Research Refer to the “Evaluating Data Quality” learning activity. Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices whi..
$3.00

This Tutorial was purchased 1 times & rated A+ by student like you.

COM 295 Week 4 Practice: Case Analysis: Establishing Credibility as a Presenter Evaluating the Needs of an Audience   Understanding the needs of your audience is one of your first tasks as you develop your presentations. As you do your homework about the audience, answer the foll..
$9.00

This Tutorial was purchased 4 times & rated A+ by student like you.

COM 295 Week 4 Apply: Recruitment Presentation Refer back to the Planning a Presentation Click & Drag learning activity. Envision that you work for a major, nationwide accounting firm. Your firm has many openings, and wants to recruit the most qualified accounting students. ..
$9.00

This Tutorial was purchased 12 times & rated A+ by student like you.

Part I: Compare traditional communication tools with social media communication tools in no more than 175 words. What are the pros and cons of each? Part II: Review the following scenario: Your coworker's office is situated next to yours. One day she comes into your office and informs ..
$35.00

This Tutorial was purchased 9 times & rated A+ by student like you.

COM 295 Week 1 Practice Going on a Business Trip to China   COM 295 Week 1 Practice Case Analysis Credibility for an Entry-Level Professional   COM 295 Week 1 Apply Communication Tools Scenario (2 Papers)   COM 295 Week 2 Practice Case Analysis Identifying L..
$7.00

This Tutorial was purchased 3 times & rated A+ by student like you.

Refer to the “Evaluating Data Quality” practice activity.   Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can..
$4.00

This Tutorial was purchased 2 times & rated No rating by student like you.

EVALUATING A ROUTINE EMAIL        Email continues to be the most common type of written communication is most businesses. You can follow a variety of Principles to use it effectively: (1) use it for the right purposes, (2) ensure ease of reading, (3) show respect ..
$4.00

This Tutorial was purchased 4 times & rated A by student like you.

Establishing Credibility as a Presenter     One of your first presentation strategies should be to establish credibility. Without appearing self-serving, find ways to increase your perceived credibility. Use the presentation to show your thorough understanding of a business ..
$4.00

This Tutorial was purchased 4 times & rated No rating by student like you.

Evaluating the Needs of an Audience     Understanding the needs of your audience is one of your first tasks as you develop your presentations. As you do your homework about the audience, answer the following questions to the degree possible:   How will audience ..
$7.00

This Tutorial was purchased 5 times & rated A+ by student like you.

Your coworker’s office is situated next to yours. One day she comes into your office and informs you of a huge project that is in the process of being assigned from upper management to your department’s manager. Within forty eight hours, your department manager contacts you through a text message..
$4.00

This Tutorial was purchased 4 times & rated A by student like you.

Moving toward the Social Age   In the past several decades, major shifts in workplace culture have occurred. These shifts have been identified with labels such as the Industrial Age, the Information Age, and the Social Age.   You will notice overlapping dates for thes..
$4.00

This Tutorial was purchased 5 times & rated A+ by student like you.

Identifying Constraints of Communication Channels     Strategically selecting a communication channel means that you choose the communication channel that is best able to meet your work objectives. This process involves evaluating three qualities of communication channels: r..
Com295Mentor © 2019 All Rights Reserved.Powered by:Webzindagi.